FOLSOM, CA – (January 25, 2006) – Eyefinitysm, the optical industry’s most widely used Internet portal, and Optifacts Inc., the leading software provider for wholesale optical labs, have announced the completion of an interface that will improve the way electronic lab orders from Eyefinity are managed. With this fully integrated interface, traditional order fulfillment is now completely automated at the lab, including order capture, data entry, order status notifications and order closing. Electronic lab orders submitted through Eyefinity are now sent directly into the lab’s Optifacts lab management software system via the Internet, eliminating the need to manually re-enter the information into the labs’ Optifacts Software®. Additionally, Optifacts sends order status information back to Eyefinity, further automating communication channels and expediting invoice payment processing. This new interface is now available to all Optifacts customers.

“Eyefinity and Optifacts have implemented this interface because we both share a common interest in enhancing the way labs manage their businesses,” says Steve Baker, vice president of technology for Eyefinity. “It’s one more example of how we use leading-edge technology to make a big difference for the industry.”

Steve Morris, president of Optifacts, adds, “Fully electronic order processing is a service we have been proud to offer our lab customers for years, and we are very pleased that orders from the Eyefinity portal can now be managed and processed more accurately and efficiently.”

About Eyefinity
Eyefinitysm, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 40 million transactions in 2004. For more information, visit www.eyefinity.com.

About Optifacts, Inc.
Optifacts, Inc., an Essilor company headquartered in Sartell, MN, is the leading software provider for the eye care industry with management solutions for optical laboratories. Their flagship product is Optifacts Software®, a comprehensive wholesale lab management solution for medium and large sized laboratories that encompasses all aspects of the wholesale production process. Supporting products and services include Optifacts O²™, Optifacts TNT®, OMICS V6.0, third party software integrations, exceptional service and maintenance programs, and lab consulting services. For more information on our products and services please contact us by phone: (800) 678-4322 or (320) 258-3559, e-mail: sales@optifacts.com or visit our Web site www.optifacts.com.
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Optifacts Software and Optifacts TNT are registered trademarks and Optifacts O² is a trademark of Optifacts, Inc.
Eyefinity is a service mark of Eyefinity, Inc.